To send emails through SNS,
the email address must be subscribed to an SNS topic. Subscribing an email
address to a topic requires opt-in confirmation from the owner of the email
address. SNS is orientated toward broadcast (This will create a new list of
broadcast recipients. When you send a message to the Broadcast List, it will
send to all recipients in the list. The recipients will receive the message as
a normal message. When they reply, it will appear as a normal message in your
Chats screen; their reply will not be sent to other recipients in the Broadcast
List.) Applications (known as publishers) can generate broadcasts to simply
send events not knowing who, if anyone, will get them. Receivers (known as
subscribers) that want the information subscribe to specific messages via
filters. If the message matches a filter, the subscriber is activated (if it’s
not already running) and notified of the messages. sending, while SES can
support point-to-point sending and has no support for broadcast today. More
information about SNS subscription is available in the SNS API reference. By
comparison, SES can send to any email address with no prior confirmation.
SES provides full support
for a rich email experience, such as HTML, links, and embedded images. SNS
allows you to publish notifications across multiple protocols, such as HTTP,
SQS, and email. Because SNS is opt-in only, it is easier for us to ensure good
email deliverability with SNS, and we can pass this cost saving onto our customers:
SNS has a lower price per email than SES.
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